Snap
My role at Snap Inc. saw me leading product design and brand on music creation app, Voisey; the world’s first short music platform. I worked closely with a team of project managers, engineers, content strategists to build a unique and engaging music creation and collaboration tool for a global audience. It was my responsibility to guide stakeholders from design thinking, user research, prototypes to build.
Type
Product Design
Full-time employment
2022
Snap
My role at Snap Inc. saw me leading product design and brand on music creation app, Voisey; the world’s first short music platform. I worked closely with a team of project managers, engineers, content strategists to build a unique and engaging music creation and collaboration tool for a global audience. It was my responsibility to guide stakeholders from design thinking, user research, prototypes to build.
Type
Product Design
Full-time employment
2022
Snap
My role at Snap Inc. saw me leading product design and brand on music creation app, Voisey; the world’s first short music platform. I worked closely with a team of project managers, engineers, content strategists to build a unique and engaging music creation and collaboration tool for a global audience. It was my responsibility to guide stakeholders from design thinking, user research, prototypes to build.
Type
Product Design
Full-time employment
2022
Research and user testing
One of my first initiatives when joining the Voisey team was to research and user test the app. The objective was to identify key improvements, pain points and quick wins for all user types. The first part of the user testing was to test pre-download, onboarding, record and then general experience while in the app. The research and feedback collected changed the 2022 roadmap.
Starting point; self-audit (personal and with team), competitor analysis (personal and workshop), metrics gathering and analysis, and creating persona's. Part 2 was creating assumptions based on the initial research to guide user testing; looking at writing scripts for interview consistancy, enrolling music creators at different skill levels, a how to on recording tests, including engineers and PMs in the interviews for full transparency.
Research and user testing
One of my first initiatives when joining the Voisey team was to research and user test the app. The objective was to identify key improvements, pain points and quick wins for all user types. The first part of the user testing was to test pre-download, onboarding, record and then general experience while in the app. The research and feedback collected changed the 2022 roadmap.
Starting point; self-audit (personal and with team), competitor analysis (personal and workshop), metrics gathering and analysis, and creating persona's. Part 2 was creating assumptions based on the initial research to guide user testing; looking at writing scripts for interview consistancy, enrolling music creators at different skill levels, a how to on recording tests, including engineers and PMs in the interviews for full transparency.
Test & personas
For the user testing there were 4 areas within the app I wanted to focus on; pre-onboarding, onboarding flow, once sign up / first entering the app and music creation. A total of 10 full tests were completed across a broad spectrum of amateur, intermediate and expert music creators to gauge their understanding of Voisey and ability to create.
Test & personas
For the user testing there were 4 areas within the app I wanted to focus on; pre-onboarding, onboarding flow, once sign up / first entering the app and music creation. A total of 10 full tests were completed across a broad spectrum of amateur, intermediate and expert music creators to gauge their understanding of Voisey and ability to create.
Feedback
Gathering user feedback and kicking off workshops to run-through with core product team at first to highlight similar feedback, areas needing attention and discuss what's been said.
Feedback
Gathering user feedback and kicking off workshops to run-through with core product team at first to highlight similar feedback, areas needing attention and discuss what's been said.
Updates
Using the collected feedback to discuss and organise new features, UX updates and quick fixes. Altering the product roadmap to reflect what's come out of the research.
Updates
Using the collected feedback to discuss and organise new features, UX updates and quick fixes. Altering the product roadmap to reflect what's come out of the research.
Product: Home feed
After the initial user testing, it was clear that there were areas around the original feed design that confused users. Not knowing why there were multiple profiles connected to a voisey (short video), description and splits. After a few concepts, prototype iteration and user testing we had designed a successful update to the home feed.
Product: Home feed
After the initial user testing, it was clear that there were areas around the original feed design that confused users. Not knowing why there were multiple profiles connected to a voisey (short video), description and splits. After a few concepts, prototype iteration and user testing we had designed a successful update to the home feed.
Product: Record flow
The original record flow was buggy and confusing to users; yet they still loved it. The sound quality from record was unparelelled for mobile apps. Updating the flow had 2 parts to it; improving the UX and ensuring that the UI was able to scale as more features were added and developed. After many iterations and testings we came up with the below.
Product: Record flow
The original record flow was buggy and confusing to users; yet they still loved it. The sound quality from record was unparelelled for mobile apps. Updating the flow had 2 parts to it; improving the UX and ensuring that the UI was able to scale as more features were added and developed. After many iterations and testings we came up with the below.
Audio UX
The audio experience was vital within the app to ensure users got the best recording output possible. With a few scenarios for recording, we looked at the best possible iOS microphone settings to improve audio recording and introducing features like voice filters.
Audio UX
The audio experience was vital within the app to ensure users got the best recording output possible. With a few scenarios for recording, we looked at the best possible iOS microphone settings to improve audio recording and introducing features like voice filters.
Product: Discover
Product: Discover
Product: Discover
Product: Discover
