Nude
Nude is revolutionising the way people save and start the journey to buying their first home. I led the brand and product design, being responsible for the overall design approach, as well as the introduction of features and tools to help people buy their first home. Working with Nude from day one involved market research, (lots of!) user testing, working with stakeholders and prototyping to create the best looking, most engaging fintech app out there.
Type
Product and Brand Design
Head of Design
2019-2022
Nude
Nude is revolutionising the way people save and start the journey to buying their first home. I led the brand and product design, being responsible for the overall design approach, as well as the introduction of features and tools to help people buy their first home. Working with Nude from day one involved market research, (lots of!) user testing, working with stakeholders and prototyping to create the best looking, most engaging fintech app out there.
Type
Product and Brand Design
Head of Design
2019-2022
Nude
Nude is revolutionising the way people save and start the journey to buying their first home. I led the brand and product design, being responsible for the overall design approach, as well as the introduction of features and tools to help people buy their first home. Working with Nude from day one involved market research, (lots of!) user testing, working with stakeholders and prototyping to create the best looking, most engaging fintech app out there.
Type
Product and Brand Design
Head of Design
2019-2022
Brand
Brand
Product Design
Product Design
Multiple Products
As an MVP Nude started with only offering a Lifetime ISA, this gave the most impact possible to user savings and investments with the 25% Gov. bonus. Once this was successful, I worked on introducing more financial products (GIAs & ISAs) to expand the offering further to new users and enable current users to save more with Nude. Key impacted areas were the system architecture, onboarding flow and the contributions.
Multiple Products
As an MVP Nude started with only offering a Lifetime ISA, this gave the most impact possible to user savings and investments with the 25% Gov. bonus. Once this was successful, I worked on introducing more financial products (GIAs & ISAs) to expand the offering further to new users and enable current users to save more with Nude. Key impacted areas were the system architecture, onboarding flow and the contributions.
Time to buy
Instead of telling people how much to save, we wanted to set a goal and then tell them how long it will take to reach it based on spending and savings. This helps to make it real. I was tasked with introducing the time element as a thread that ran through the app. In the search for the best approach to communicate time to buy, I lead workshops, user testing and prototyping to find the best solution.
Time to buy
Instead of telling people how much to save, we wanted to set a goal and then tell them how long it will take to reach it based on spending and savings. This helps to make it real. I was tasked with introducing the time element as a thread that ran through the app. In the search for the best approach to communicate time to buy, I lead workshops, user testing and prototyping to find the best solution.
Design System
I created an atomic design system from scratch with the Nude engineers to help make the collaboration easier. Using Figma’s auto layout to define atoms, molecules, organisms, templates, and pages.
Design System
I created an atomic design system from scratch with the Nude engineers to help make the collaboration easier. Using Figma’s auto layout to define atoms, molecules, organisms, templates, and pages.
Type
Colour
Padding & corners
Margins
Containers
Cards
Templates
Components
Backgrounds
Website
Website
Social
Social
